"Shell shape and decoration should not be easy to implement the child as a toy." Introduced many years, "Household and similar electrical appliances" and "special requirements of household and similar electrical appliances humidifier" ban live it seems to supermarkets, big brand these "regular" brand-name even big brands will exceed standards. However, some observers suggested that whenever it looks like a toy is not allowed to make sales, such a standard sort of "one size fits all."

Cartoon regular stores extinct a few small appliances

In addition to the wholesale market and electricity suppliers, appliance stores if there looks like a toy in the sale of small appliances? With this question, the reporter also visited the Beijing Gome and Suning stores.

August 16 10 am, located in Longde Square Gome opened on the second floor of the home appliances area, display a small fan, vacuum cleaner, humidifier, soybean milk and other small appliances series, but from the look on the faces look, these small appliances are the most common styles.

"You have this little cute styling humidifier do? Such as animal? HelloKitty?" As a consumer reporter asked the sales staff, the person is given a negative answer. "This little animal shaped humidifier, fire many years ago after a while, and now do not sell."

Subsequently, the reporter arrived at the South Lishuiqiao Suning Tesco stores, on-site display of goods does not appear in the same small animals, cartoon small appliances. A salesperson told reporters, with the only cartoon element is a subsidiary of Sharp air purifier in Jingdong online sale. Subsequently, the sales staff using a mobile phone to reporters shows which air purifier Appearance: printed on the front of a grinning positive A Dream. Pearl department stores in Longde Square, the reporter found twenty-three selling cartoon small appliances stores, mostly mini table lamp and a small fan. Scene, wearing a pink dress little girl pointing to the same pink HelloKitty mini fan, Sa Zhejiao with her mother: "I want to buy this."

"Jiayi hardware appliances," the owner told reporters, these small appliances are very popular, some employees work or school or buy a dozen to go back to colleagues or students, each price of 25 yuan to 30 yuan, "the original tables are filled, sell a lot of them got left. "However, the reporter noted that these small appliances neither instructions, nor the date of production, manufacturers and other related information on the box, the owner only vaguely expressed, factory production is the generic brand.

Order Line 6 years did not ban live hodge

"In fact, household appliances can not be made to look like toy figure, in order to avoid false positives little friends playing dangerous, this safety standard since 2005 there has not raised much attention until after the 2007 and 2009 years ago, with the the humidifier from the popular cartoon, toy figure, there are big brands such as Walt Disney company and had been authorized to launch cartoon humidifier, before gradually causing concern, and they put a humidifier specifically for safety standards. previously, also appeared over animal shapes humidifiers are things off the shelf a large area. "Director of a home appliance brand products, he told reporters.

Mentioned in its mouth, it is the 2009 introduction of the "special requirements of household and similar electrical appliances humidifier." Accordance with the requirements of the regulations, since May 1, 2010, can cause children mistaken for toys humidifier forbidden to circulate in the market. However, the reporter found that the implementation of six years, this standard is strictly enforced only in retail stores, shopping malls and other channels, such as wholesale markets, small articles of daily market, electricity suppliers and other channels, the ban was directly ignored. From the brand perspective, the majority of large brands formal research and development of small home appliances, will be taken to avoid cartoon animals, such as modeling, general brand or no brand of small appliances are ignoring standard across ban, still in production selling lovely little appliances.

And even, occasionally go beyond the big brands "perimeter." In Shanghai, production and distribution of products in the field humidifier Shanghai Bureau of Quality supervision and inspection results in the first quarter of this year released 28 batches of 11 batches of the humidifier does not comply with the relevant national standards, the failure rate of 39.3%. Among them, there are 10 batches of product shell shape and decoration too "cute" as easily as children toys, and in the list of 10 batches, there are some Yadu, the United States and other humidifiers "big" figure.

Break out to snatch the cake

Insiders told reporters: "As in recent years, the home appliance market has bid farewell to the era of high growth, differentiation, segmentation of business as competition is heating ice-breaking new path, a children's home appliance market is considered to have great potential." Animals, cartoon figures and other elements of expression out of the naive, childlike personality of the brand, and this happens to be very popular with children like tonality, to attract children's attention. "Moreover, from the research and development costs, if only some small animals, flowers, small doll kind of simple shapes, difficult to produce lower R & D costs are very low." The source told reporters, businesses want to improve science and technology in the sense of technically efforts, the cost of R & D investment is to imitate cartoon characters several times and even a hundred times.

For this reason the manufacturer walking a fine line, a strong urge to use animation elements. For example, the reporter saw in Jingdong, Rongshida and Disney recently launched a series of cooperation Mickey small appliances, including an electric kettle, electric steam boxes, cookers, electric baking pan. Four products, and did not make Mickey shape, but the surface of the appliance is decorated with Mickey head and other elements. "Is this not like a toy?" Even the household appliances industry also can not answer.

Independent observers Liang Zhenpeng appliances

Standard bit "one size fits all"

Security cartoons, animation and modeling products, both of which are not naturally contradictory, not to say that the small appliances made of small animals, small doll's image is necessarily unsafe. A manifestation of the current malaise in the appliance market, has begun to personalization, segmentation and differentiation, small appliances do something cute, and even cultural label affixed, so that they are no longer cold, but also personalized and differentiated . It should not be a simple "one size fits all", in line with national standards for home appliances and electrical safety index premise open point hole.