Gradually entered the era of smart appliances, however, pseudo-intelligent, high prices, complex operation, there is no uniform industry standards is hindering smart way home. Shouted several years, the market has always been tepid performance of smart appliances how popular and critically acclaimed? The concept is better to chase the real importance of the user experience -

Smart appliances are entering the era of smart products on the market is endless. However, intelligent call for several years, but the market's performance has always been tepid. Analysis of the industry, partly because the price of smart appliances currently generally high, but more importantly is the "smart" applications most intelligent appliances did not win the hearts and minds of consumers, so-called intelligent functions are Tucao as "tasteless." On the other hand, there is no uniform industry standard, can not be achieved between the various interconnection products, has become a bottleneck restricting the development of smart appliances.

user

China and more than not buying a real shortage in the elderly

"China Smart Home Market Research Report 2015" shows that China's smart home market in 2016 will be significant growth. 2018, with the major smart home platform and big data services platform set up is completed, the downstream equipment manufacturers to improve, smart home products have been widely accepted by the consumer market, the market will reach 180 billion yuan.

The PRC Investigation Agency predicts that by 2020, white goods (mainly refrigerators, washing machines and other household chores can substitute products), life appliances, kitchen appliances, intelligent rate will reach 45%, respectively, 28% and 25% smart appliances over the next five years will bring a total of 1.5 trillion yuan of market demand.

Reporters recently visited the Suning Appliance stores found that regarded its own brand of "smart" products placed in prominent locations, such as mounted display smart refrigerator, smart air conditioning available appointment phone, washing machine.

A well-known brand Purchasing Guide told reporters, smart washing machines, automatic climate relatively more popular with young people, "just to sell a smart washing machine, 7,000 yuan, they feel very stylish clothes with a phone reservation, is also very convenient." A domestic brand Purchasing Guide to reporters saw a smart rice cooker, just scan the QR code to download the APP, can remotely control this rice cooker.

And more middle-aged consumers "window dressing" and the price is high but not very smart buy products.

Is preparing for the new house to buy appliances middle-aged couple told reporters that some of the various settings of smart appliances is very complicated, and some even want to WiFi, Bluetooth and some to match, but also to match the Gateway complex. In his view, some smart appliances only wearing a "APP vest", features some flashy, do not have access, the price is a lot more expensive. According to reports, intelligent home appliances than the average price of home appliances generally about 50% higher.

"Smart appliances provide a wide variety of features, but many consumers can not figure out where the usage." Mr. Lin said insiders, such as cloud air conditioners, refrigerators and other WiFi connection, particularly for the elderly, , learning was difficult, and therefore certainly not buy it.

enterprise

Black white small household appliances ......

Gangster playing smart card appliances contention

At present, China's home appliance industry is facing a more difficult stage of development, macroeconomic adjustment by multiple factors, lack of consumer demand, even if all enterprises Costly, continued playing the price war, but hand over the transcripts are still not ideal. The rise of the concept of things, so the downturn in the appliance industry to find a new way out.

Insiders said that with the expansion of consumer demand for a high level of household electrical appliances, intelligent products can not only provide users with a safer, more convenient, more comfortable experience, but also to simulate a variety of human thinking, intelligent working methods and processes. Therefore, the traditional home appliance industry to upgrade and speed up the pace gradually.

In recent years, various types of household electrical appliance enterprises and thus playing on the cross-border, Skyworth, TCL, Hisense, Changhong, Konka and five black domestic manufacturers, have to reach out into all intelligent white products. Recently Gangster appliances Haier spread its tentacles into the home furnishing industry, the introduction of the integration of home plate, appliances, Internet and other multi-industry smart home brand "to have a flat" and stressed that "the consumer has 85 Hou Siwei will love this intelligent products. "Insiders pointed out that, in addition to their own fierce industry competition, looking to the new profit growth point, trying to seize the smart home market or another important reason.

Insiders said that just one or two years, the implant "intelligent" concept of home appliances have been everywhere, whether it is black or white as well as small appliances, smart cards are scrambling to play. But industry insiders stressed that:. "In the era of user experience, how to maximize meet the actual needs of consumers, to solve their pain points, a problem all brands have to consider"

expert

The concept is better to focus on the user experience chase

Although the concept of smart appliances continue to be stir-fried, but consumers are "smart" experience did not meet the expectations of the level of interoperability between different while not brand, but also makes smart appliances is still some distance away from the real landing.

A senior home appliance practitioners told reporters that many brands blind pursuit of "smart" gimmick, ignoring product quality and user experience. "A lot of so-called smart is not necessary and cumbersome. For example, you buy a smart refrigerator, want to have to learn a lot of operations, it is necessary to pay attention to micro-channel public number, you have to download mobile APP. This experience so that consumers feel more tired . "

"A lot of brand promotion at the time so well in PPT which looks beautiful, but the basic need or use at home is unlikely, and even seem to feel there is no need, for example, air conditioning, remote control Why do I have to take phone? currently the user experience like this to be further excavated. "Yang Dongwen president of Skyworth Group, on the recent launch of a white Skyworth said, intelligent home appliances experience the current situation is not particularly consumer satisfaction.

Yang Wendong also said that at present the entire industry, smart home basic or fighting each other, each appliance brands are engaged in their own brand of smart appliances or strategic layout. "Smart Home current situation is not a uniform standard, including applications, software and even hardware. No exchange interfaces between the various products which are not interconnected, can not be called smart home." CEO of Haier, "to have a flat" Lian Jing Jin said, "now is the Warring States era of smart home, many teams, but the lack of a true leader."

Overall, we were praised smart appliances reasons behind many pseudo-intelligent, high prices, complex operation, there is no uniform industry standards will hamper consumer home smart way.

Insiders indicated that the real smart appliances, consumers have to experience and feelings in the first place, be able to provide users with real smart, simple, convenient user experience, rather than blindly pursue high-end smart concept. In a user experience centric premise, on the one hand to accelerate unified industry standards, on the other hand to improve their own manufacturing technology, intelligent home appliances in order to progress by leaps and bounds after these two conditions are ripe.

The industry believes that the smart home is a big system. Only companies and electrical appliances, building materials, real estate basic industries combined, can really be universal. "I think it should be from the source, to provide consumers with smart products." Industry insiders said that the best way is by way of decoration, to provide consumers a unified smart home. Real estate design house parties, when he intelligent gateway, routes are added.

The PRC expert Left extension magpie is considered a lot of smart home products, although many features on the market, but most are not practical, but lack of product stability, the price is high. Therefore, to improve the stability of the product, the price that consumers can be adjusted to an acceptable level, really bring comfort and convenience, so, smart home in order to have continued good development.